Alexandria, VA – Media Group of America (MGA), a digital
media company specializing in putting the right information in front of the
right audience, today launched Shuffle, a cutting-edge mobile news
application developed by MGA’s in-house technology lab. The app is available for
iPhone and Android devices.
“With our proven background as a Top-50 trafficked
news publisher, as well as a top viral sharing engine and technology lab, we created
Shuffle to solve the existing problems with both individual news
consumption and distribution,” stated Alex Skatell, President of Media
Group of America. “For the consumer, the barrage of information from a
24-hour news cycle and social media makes it nearly impossible and extremely
time-consuming to filter and find the most relevant news on an individual
level. On the other hand, publishers are constantly looking for the right
audience and distribution platform to maximize an owned audience interested in
“Shuffle is truly different from all other news sharing
applications, and creates a win-win for both news publishers and
consumers,” said Carl Sceusa, head of MGA Technology.
“Shuffle uses ‘Courier,’ an algorithm to map news
consumption, distribution, and satisfaction, to learn how and why news and
information is shared, what makes news high-quality, and who is the right
audience for that information.”
Shuffle is the newest innovative product offered by MGA, which already
has a proven track record of demonstrated success with their existing news
sharing internet properties, including IJReview.com.
“The site’s founders, Alex Skatell and Phil Musser, say that
its popularity comes from having mastered “social sharing” on
websites like Facebook and Google. They boast of the ability to generate
maximum traffic from a minimum number of articles.” – The New York Times, 11/2/14
Shuffle is a new iOS and Android app from Media Group of
America that uses patent-pending technology to change the way news is
delivered to consumers. Mobile applications are utilized everyday for personal
banking, photo sharing, social media, and listening to music through
applications that learn what the user enjoys. Shuffle now brings these
innovations and intelligence to mobile news consumption and sharing.
Shuffle delivers the most important news stories a reader cares about
in a clear and easy-to-use format. Using special algorithms, Shuffle
presents a “deck of news cards” to the user based on five important
relevance attributes: personal interests, what your friends are reading, recent
news, trending topics based on location, and trending topics based on
popularity. A user’s personal news deck can then be based on all of these
attributes, or individually by quickly tapping a filter. Shuffle also
makes sharing articles, searching topics, and following and viewing your
favorite publishers' stories easy.
Prior to Shuffle, readers would need to visit preferred news sites one
at a time, manually create an RSS reader, scroll endlessly through social
feeds, or set up applications that learn nothing about the information the
reader is really interested in and interacts with. These are problems not only
for readers, but for publishers as well.
Every action taken by a user on a news card within Shuffle is fed back
into “Courier,” which learns and improves the sorting of relevant
information. Swiping left indicates a reader is not interested in the article.
Swiping right means the reader is interested in the article and adds it to a
personal reading list for later. Tapping a story immediately loads the article
on the publisher’s site, and sharing an article or following a publisher
both demonstrate extreme indicators of reader satisfaction. All of these
represent valued reader interactions that help Shuffle learn about the
news each individual user is most likely to find interesting.
Shuffle: Your Personal News Dealer.